client West End Lettings
West End Lettings is a Glasgow based lettings company, specialising in HMO student lets, run by Kirsty Smith. The company has a good reputation and Kirsty approached Find Marketing for new branding and a new website that was strong on navigation and design.
The original website needed improved navigation and design. It had a lot of information that needed communicating so Find was commissioned to develop a new website with easy, clear user journeys, with out losing the essential information and forms on site.
There were many different parts of important information that needed communicating in a way that was not confusing, so navigation was a cornerstone for success with this site. We condensed the messaging too, in ways that made it easy to follow. With a project like this we start by discussing brand, market position and target customers, before looking into content, user journey and timescales. For branding, websites and marketing services we advise never jumping in before doing the essential groundwork.
Under the brand banner, we worked closely with the business owner, Kirsty Smith, to explore the logo design, colour scheme, images and brand guidelines. We delivered a wireframe before starting the build so there were no surprises about how the site connected up, the content required and user journeys for the customers.
Kirsty was very appreciative of our hard work. The final website was slick, modern and had very simple to navigate user journeys whether you were a potential tenant, a tenant on the books or a landlord. West End Lettings has had some brilliant reviews so we used these for marketing on the homepage so visitors had an instant appreciation of the quality of service.
If you are a letting company or estate agent we have expertise in the property sector so please get in touch if you have website, branding or general marketing needs.